騫寵創(chuàng )浼佷笟鈥滈亣瑙佲濆嵃鍒蜂紒涓?br style="visibility:visible;" />
鍏湀浜屽崄鏃ワ紝浠樼闇炰竴琛屾嫓璁夸簡(jiǎn)甯稿窞鑻辯壒鏅幈鐗癸紙 Interprint錛屼互涓嬬畝縐癐P錛夈傝繖鏄竴瀹跺痙璧勪紒涓氾紝涔熸槸鍏ㄧ悆瑁呴グ綰歌涓氬嵃鍒風(fēng)殑鑰佸ぇ錛屾婚儴鍦ㄥ痙鍥界殑Arnsberg錛屽父宸炵郴鍏朵腑鍥藉熀鍦般?
IP鍦ㄦ帴寰呮柟闈㈤潪甯歌侀亾
涓瀹跺鉤璐翠紒涓氣滈亣瑙佲濅竴瀹跺嵃鍒蜂紒涓氾紝浼氭湁鎬庢牱緹庝附鐨勬剰澶栵紵
IP灞曞巺鐨勫嵃璞?/span>
鎴戜滑鐨勮濺鎷愯繘IP鍘傞棬錛屽彧瑙侀櫌瀛愮┖閫忥紝涓冪鏃楁潌涓彧鎻掍笁闈㈡棗甯滐紝鍒嗗埆鏄腑寰峰浗鏃椾笌浼佷笟鏃楀笢銆?span style="font-size:var(--articleFontsize);letter-spacing:0.034em;visibility:visible;">涓夊眰鍔炲叕妤艱摑鐏扮浉闂達紝涓ぎ鏄疘P鏍囧織錛岀數瀛愭樉紺哄睆娓歌蛋-嬈㈣繋鐎氱鍥㈤槦鑾呬復鎸囧瀛楁牱鐨勬潯騫呫?/span>
涓鐪嬩究鐭ワ紝IP鍦ㄦ帴寰呮柟闈㈤潪甯歌侀亾錛岀劧榪涘姙鍏ゼ鍚庢墠鐪熷埆鏈夋礊澶┿?/span>
鍟嗕笟鍔炲叕灝辮榪欐牱錛岀畝媧併佸崼鐢熴?/span>
宸︿晶鏄袱闂存牱鍝侀檲鍒楀錛岃蛋寤婁笂鎸傞暱鏉℃澘鍧椼佹埧闂存槸鐭潯鏉垮潡錛屾瘡鍧楅兘鏈夊悕縐頒笌浠嬬粛銆傞檲鍒楁灦閮芥槸甯︽粦杞兘涓鎷栧氨璧扮殑鎷栨枟銆傚弬鍔犺繃鏃犳暟灞曡錛孖P涔熺爺鍙戝嚭浜?jiǎn)鍚勫紡鏁堢巼宸ュ厳鱻?
浼氳皥瀹や笉澶э紝涓ょ姘存灉錛岀摱瑁呮按銆佸皬楗煎共銆傝鎯簡(jiǎn)鍚勫紡閲嶉噾鎵撻犵殑鏍峰搧鍘呬笌鏉ヤ漢鍗蟲(chóng)場(chǎng)鑼剁殑鏂囧寲涔嬪悗錛屾垜榪樻槸瑙夊緱IP寰呭鏂瑰紡濂斤紝綆鍗曚笌鍗敓銆傚晢涓氬姙鍏氨璇ヨ繖鏍楓?
IP杞﹂棿鍗拌薄
榪樻槸浠樻婚潰瀛愬ぇ錛屼竴琛屼漢鑳借繘杞﹂棿鍙傝錛屼絾榪樻槸涓嶈鎷嶇収銆?/span>
鎺ㄥ紑杞﹂棿鐨勫皬杈歸棬錛岃繋闈㈠帇鏉ョ殑鏄粦媧炴礊鐨勮澶囷紝浠版湜涓鍗峰嵎宸ㄥ瀷鐨勭焊閿漿鍔紝绔嬪埢鎰熻浜虹殑娓哄皬銆?span style="font-size:var(--articleFontsize);letter-spacing:0.034em;">嫻撴祿鐨勪笂涓栫邯鍒墮犱笟姘涘洿銆?/span>
嫻撴祿鐨勪笂涓栫邯鍒墮犱笟姘涘洿
涓嶈繃瀹ゅ唴鐜闈炲父寰堣垝閫傘傛病浼犵粺鍗板埛杞﹂棿鐨勬皵鍛充笌鍣煶錛屽娓╀篃灝變簩鍗佸搴︼紙瀹ゅ涓夊崄澶氬害錛夛紝涓浠禩鎭ゆ渶閫傚疁錛涘湴鏉挎補婕嗛摦浜紝灝卞湴韜哄鉤琛ｆ湇涔熶笉涓瀹氳剰銆?/span>鐏拌壊涓昏皟錛岄粍鑹叉爣璁版槸鏈哄姩杞﹂亾錛堢數鍔ㄥ弶杞︼級錛岀豢鑹查氶亾鏄漢琛岄氶亾銆備漢杞﹀垎紱繪槸鍖歸厤宸ュ巶EHS綆＄悊涓殑瀹夊叏瑕佹眰涔嬩竴銆?/span>
杞﹂棿娌℃湁鍔卞織鍙ｅ彿錛屾病鏈夊ぇ鍨嬬數瀛愬睆錛屽伐浣嶄笂涔熸病鑺卞摠鐨凷OP鎵嬪唽錛屽伐浜轟笉澶氾紝鍏ㄨ摑T鎭わ紙IP~blue錛夛紝灝卞儚鎵鏈夎濺闂村绔嬮潰閮芥槸钃濊壊閾濆悎閲戣楗版潯-IP钃濄?/span>
榪欐墠鏄埗閫犱笟宸ュ巶搴旀湁鐨勬牱瀛愩?/span>
鍏ㄥ眿瀹氬埗錛孻our IP Is Here
涓ユ伙紝涓柟璐熻矗浜猴紝鍥涘崄鍑虹偣澶達紝鍦ㄨ繖瀹朵紒涓氫簩鍗佷綑騫淬備粬瀵規垜浠В閲婅錛孖P鐢ㄧ殑鏄按鎬ф補澧紝鎵浠?/span>杞﹂棿闂諱笉鍒版憾鍓傚瀷娌瑰ⅷ姘斿懗錛涙亽娓╀笌鎭掓箍鍒欎繚璇佹補澧紙鍚皝鍚庯級銆佹墦鍗頒笌騫茬嚗鏈変竴紼沖畾鐜銆?
鈥滃父宸炴皵鍊欏啲鍐峰鐑紝寰堝鍚岃涔嬫墍浠?span style="letter-spacing:0.578px;">浜у搧鎵規鏁堟灉涓嶅悓錛屽叾瀹炲氨鍥犱負杞﹂棿涓嶆亽娓╀笉鎭掓箍銆傜幆澧冨彲鎺ф墠鑳戒繚璇佸嵃鍒峰搧鐨勬壒嬈′竴鑷粹濓紝涓ユ昏銆?/span>
姣忎竴鏉＄敓浜х嚎鏃佽竟閮芥湁涓涓皬鎴匡紝浜伅錛屾病闂紝鐪嬩技閮ㄩ槦绔欏矖宀椾涵錛屼弗鎬葷籂姝ｆ垜璇磋繖鍏跺疄鏄滄爣鍑嗗厜婧愭埧鈥?/span>銆?span style="font-size:var(--articleFontsize);letter-spacing:0.034em;">鏍囧噯鍏夋簮鎴跨湅璧鋒潵綆鍗曪紝浣嗚兘鍋氬埌鈥滄爣鍑嗏濓紝閲岄潰鐨勫闂ぇ寰楀幓浜?jiǎn)銆?/span>
澶ф湁瀛﹂棶鐨?/span>鏍囧噯鍏?span style="letter-spacing:0.578px;">婧愭埧(鍐掓鍋鋒媿錛?span style="display:none;line-height:0px;">鈥嶁嶁?/span>
涓ユ葷粰鎴戜滑縐戞櫘閬擄細鈥滈鑹叉槸涓縐嶆劅瑙夛紝鍚勪漢鎰熻涓嶅悓銆備負浜?jiǎn)淇濇寔鎵箣啤绋冲畾锛孖P瀵規爣鍑嗗厜婧愭埧鐨勪嬌鐢ㄩ兘鍒跺畾浜?jiǎn)涓濂楄瀹氾紝鍏蜂綋濡傛牱鍝佺殑灝哄銆佺鐪肩殑璺濈錛岃搴﹂兘鏈夋暟瀛楄瀹氥傜伅綆￠兘浠庡痙鍥借繘鍙ｏ紝涓斿悓涓鎵規錛岀敤榪囦竴孌墊椂闂村繀欏繪崲鎺夆濄?/span>
鈥滅湅棰滆壊榪樹(shù)笉瀹規槗錛熷緢澶氬悓琛屼篃灝卞鐫澶槼鎴栨棩鍏夌伅鐬勪竴鐪鹼紝鑰屽痙鍥戒漢鍗磋垂鍔熷か鐮斿彂鍑轟竴濂楁祦紼嬩笌鏍囧噯鈥濄備弗鎬昏竟緇欑ず鑼冩爣鍑嗙殑鐪嬫牱鏂瑰紡錛岃竟瀵規垜浠銆?
闄や簡(jiǎn)鎭掓俯杞﹂棿涓庢爣鍑嗗厜婧愭埧澶栵紝浠栬繕灞曠ず嫻歌兌鎷夊姏嫻嬭瘯浠佹牱鍝佸皝鎴庫?.涓涓範鎯簬鈥滃ぇ姒傗濅笌鈥滃樊涓嶅鈥濓紝涓涓範鎯簬鈥滆緝鐪熲濅笌鈥滆姝葷悊鈥濓紝涓痙浼佷笟鐨勫樊寮傚ぇ姒傛垨璁稿氨鍦ㄨ繖錛屾垜鐪嬪悗濡傛槸鎯熾?span style="display:none;line-height:0px;">鈥嶁嶁?/span>
IP閽㈣緤濂芥瘮瑗垮畨紕戞灄
杞﹂棿鍐呭法鍨嬫満鍣ㄩ棿鏈変竴鍧楃┖鍦版柟錛屾暣榻愭帓鐫鍏崄澶氬彧閽㈡灦錛岄兘涓婁腑涓嬫斁涓夊彧鍦嗘煴錛?span style="letter-spacing:0.578px;">鍦嗘煴澶栧潎鐢ㄦ瘺姣″寘瑁廣傛垜灝忓績(jì)鎾曞紑杈逛笂姣涙錛屽師鏉ユ槸閽㈣緤銆?/span>
涓ユ諱竴鏃佽В閲婅錛屾涔僆P鏈閲嶈涔嬭祫浜т篃銆傝姳鑹叉槸鎵撳嵃鏈哄嵃涓婂幓鐨勶紝鑰岀汗璺槸閽㈣緤鍘嬪嚭鏉ョ殑銆備負淇濊瘉鑺辮壊涓庣汗璺竴鑷達紝IP閽㈣緤閮芥槸鑷繁闆曞埢鍑烘潵鐨勶紝榪欎篃鏄疘P鐨勬牳蹇?jì)鎶鏈?/span>
鎴戦棶閽㈣緤濡備綍瀹夎鍒版満鍣ㄤ笂錛屼弗鎬繪寚浜?jiǎn)鎸嚇q滃鐨勯緳闂ㄥ悐銆傚嵈鍙堟槸閭ｆ牱鐨勮佸錛?span style="letter-spacing:0.578px;">鐪嬫潵寰峰浗浜?/span>涔熶笉鏄垜浠墍鎯寵薄榪芥眰鍏ㄨ嚜鍔ㄤ笌鏃犱漢鍖栵紝浜哄鐨勯挶鐢ㄥ湪鍒鍙ｄ笂銆?/span>
IP楂樼璋圛P
鍙傝瀹岃濺闂達紝涓緹や漢鍙堝洖鍒頒細璁娣卞叆浜ゆ祦銆?
IP闅忓鍙鐨勪笓涓氬湪緇嗚妭
涓ユ誨湪姝?0浣欏勾錛屼翰鍘嗗叕鍙鎬粠涓鍚堣祫鍒板痙鍥界嫭璧勶紝浠庝簲騫村法浜忥紙姣忓勾1000澶氫竾錛夊埌絎叚騫存寔騫籌紙閭ｄ竴騫磋禋30涓囦漢姘戝竵錛夛紝浠庡叏灞嬪畾鍒剁殑椋庡彛鏈熷埌褰撳墠鐨勬柊甯告併備粬鐢ㄢ滅浉淇￠暱鏈熶富涔夆濆仛IP鐨勬鎷?/span>
鑱婂埌鍘熷垱璁捐鐨勫紩棰嗕綔鐢紝涓ユ誨垎浜袱鍒欒鐐癸紝璁╀漢鍗拌薄娣卞埢銆?
鍏朵竴錛屽痙鍥借璁¤秴鍓嶏紝鐜板湪涓浗鏈嫻佽鐨勮姳鑹叉槸妗︽湪銆佹湁鐤ょ棔銆?span style="font-size:var(--articleFontsize);letter-spacing:0.034em;">緙洪櫡緹庯紝鍏跺疄閮芥槸寰峰浗璁捐甯?0騫村墠鐨勪綔鍝侊紱鍏朵簩錛岃璁℃槸涓涓疆鍥烇紝鐜板湪鍙堝洖鍒頒簡(jiǎn)鏈壊涓庤嚜鐒舵満鐞嗐?/span>
緇嗘濊搗鏉ヨ繖涔熷鏄撶悊瑙ｃ傝璁′笉鑳藉彧涓哄ソ鐪嬶紝涓瀹氳璁╀漢鑸掓湇銆傛暣涓埧闂磋濉戞枡涓庨噾灞炲寘瑁硅搗鏉ワ紝浣忓湪閲岄潰鎬庝箞鑳借垝鏈嶏紵鍏ㄥ眿瀹氬埗涔熷緱璁蹭簲琛屽鉤琛★紝閲戞湪姘寸伀鍦熴?/span>
寰峰浗浜哄浣曚繚瀵嗭紵灝佹牱妤?span style="letter-spacing:0.578px;">閾佸皢鍐涙妸闂?/span>錛?
涓ユ昏繖鏍?/span>浠嬬粛鑷繁鐨?0騫村痙浼佺敓娑紝寮濮嬫槸鎷挎潵涓諱箟錛屽痙鍥芥祦琛屼粈涔堬紝灝辨嬁榪囨潵錛涚幇鍦ㄦ槸娣樺疂涓諱箟錛?span style="letter-spacing:0.578px;">娣樺疂寰峰浗璁捐甯堢殑浣滃搧錛?/span>閫夋嫨閫傚悎涓浗甯傚満鐨勫姞浠ユ帹騫褲傚叏灞嬪畾鍒朵笌鐢靛姩杞︼紝涓浗鏃╁凡棰嗗厛涓栫晫銆傚洜涓轟綋閲忚秺鏉ヨ秺澶э紝涓浗澹伴煶鑷劧瓚婃潵瓚婅閲嶈銆?
IP閬囪Purete錛屾湁鎬庝箞鏈緹庣殑鎰忓錛?/span>
鏅氫笂錛屽父宸炰富浜哄父宸為鍘呯敤騫夸笢鑿滄嫑寰呭箍涓滃浜恒傚綋IP閬囪Purete錛屼駭鍑哄嚭鎬庢牱鏈緹庣殑鎰忓錛熸垜鐜板満姊崇悊鍑轟笁鐐癸細
褰揑P閬囪Purete浼氭湁鎬庢牱緹庝附鐨勬剰澶?
1銆?/span>Purete涓嶪P瀹㈡埛閮ㄥ垎閲嶅彔錛岀洰鍓嶆鍊煎鉤璐磋涓氱殑鍙堜竴涓珮宄版湡銆傞グ闈㈠嵃鍒峰晢涓庤澶囬攢鍞晢濡傛灉鑳藉艦鎴愪竴縐嶅畾鏈熶簰鍔ㄦ満鍒訛紝鍒嗕韓鍚勮嚜鍔ㄦ佸強鏈嶅姟瀹㈡埛鐨勫績(jì)寰楋紝瀵瑰郊姝ゃ佸琛屼笟閮芥湁鍒┿?/span>
2銆?span style="letter-spacing:0.578px;text-align:center;">Purete鍊″鈥滆〃闈㈠姛澶殑鍔熷か鈥濓紝IP璇犻噴鍔熷か鐢遍鑹層佺汗鐞嗕笌鑲岀悊涓夐儴鍒嗙粍鎴愩傜洰鍓?span style="letter-spacing:0.578px;">IP鍏ㄧ悆鐨?0涓敓浜у熀鍦頒腑錛屽痙鍥姐佹嘗鍏般佺編鍥戒笌鏃ユ湰宸叉湁鑲岀悊鐮斿彂鑳藉姏銆備竴鏃︿腑鍥藉熀鍦頒篃鍏鋒鑳藉姏錛屽弻鏂瑰氨榪涘叆瀹炶川鎬у悎浣溿?/span>
3銆両P鎿呴暱宸ュ巶鍙傝錛屽浣曡鍒掑弬瑙傘佽濂戒紒涓氭晠浜嬨佸枈鍑哄鈥淵our IP is Here絳夊垱鎰忔у彛鍙鳳紝璁╁叏灞嬪畾鍒惰呭儚鏈濆湥涓鏍峰埌甯稿窞鏉ュ弬瑙傚鎵捐嚜宸?span style="letter-spacing:0.578px;">鐨処P 鈥︹﹀伐鍘傚弬瑙傘佸ソ濂囧績(jì)钀ラ攢涔熸槸Purete姝ｅ湪瀛︿範鐨勪竴縐嶆ā寮忥紝鐩存帴鎷挎潵涓諱箟灝辮銆?/span>
涓嬩竴綃囷細鎷夸粈涔堜笌嫻侀噺鍝佺墝绔炰簤錛熸垜鐢ㄨ〃闈㈠姛澶紒
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